The axis of Yogya-Solo as Centres Creatives Industry
9/22/08
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komentar
The government had finally realised the important role of the creative industry for the national economy. This was realised by compiling the development action plan of the creative industry with the sector target of this industry will contribute the gross domestic product of 7-8 percent during 2015. Nationally, the creative industrial contribution towards the quite significant economy, for example 10 percent national of the export figure was contributed by the sector of the creative industry
Moreover, this sector absorbed manpower of 5.4 million people. There were 14 creative industrial subsectors that became the creative economic prop in Indonesia, that is advertising, the publication and the printing house, television and radio, the film, the video and photography, music, performance art, architecture, the design, fesyen, diligence, the art object market, the interactive game, the computer service, and software, as well as research and development. Was based on 14 subsectors, then the development blueprint of the creative industry was compiled by the government.
Several areas in Indonesia had the potential for the creative industry. Central Java and in Yogyakarta was two provinces that were potential as creative industrial centres. The Central Javan province was represented by the Solo City, whereas for the DIY Province almost all the regencies/the city could become the centre of the creative industry.
Based on the data from the Perindustrian Service, Perdagangan and the Co-operative of Kota Surakarta, one of the biggest contributors from the export figure of the Surakarta City was furniture and furnitur, including inside the handicraft. Moreover, the growth of the subsector, the publication and the printing house of the advertising industry, as well as performance art of the lustre in this city. The Yogyakarta city had the potential that was bigger in relation to the creative industry. Almost all the supporting subsectors of the creative industry developed fast in this city. For example, for the musical industry, the Yogyakarta City was with Bandung and Jakarta was the centre of the musical industry indie the label
Main Support
The main supporting factor from the creative industry was quality human resources. Human resources that were needed in the creative industry were human resources multiskill or had the expertise more than one. Greenberg and the Baron (2000) said, competence multiskill that must be had by human resources (human resources) in the organisation of the contemporary business was the understanding about the business, the capacity developed the network (networking), the technological command, the team's co-operation, the communication capacity and mengonstruksi the idea. Moreover, was increased by having the spirit of entrepreneurship (entrepreneurship).
The problem developed the human resources capacity like that was not easy. The experience showed, human resources in the creative industry emerged not as results of the educational agency, but the combination between intelligence, the background of education, and the experience. In the concept of the business, this was mentioned with tacit knowledge, that is something that was valuable that was received by someone from the experience, intuition or studied (Tapscott, 1998). Yogyakarta had many human resources with tacit knowledge high. We could see the character of the creative business that developed in this city. The business and software of the computer service in the Yogyakarta City developed fast.
At the end of the 1990 's, negatively this city had become the "capital carding Indonesia" because of the brightness of the crime of the online expenses that was carried out by the young Yogyakarta child. At this time, their creativity already tersalur more positive by becoming the consultant or entering the research industry and the development. The Solo city had the supporting factor that was different in relation to the development of the creative industry. The Solo city had the factor of entrepreneurship of the supporter of the characteristics of his resident. This city more bertipikal the business city with the main product furniture-furnitur and diligence. The development of batik with the concept of the Batik Laweyan Village was the supporting factor that has appeared real in the development of the creative industry in the Solo City. The other supporting factor from the creative industry in the Solo City was the regional government's support. The government of the Solo City every year always held event was of national standard and international with the main aim of promoting this city as well as his product. Event national and international this could become the promotion media for the creative industry of the Solo City.
The hindrance and synergy
The development of the creative industry in Solo-Yogya not without the hindrance. The biggest hindrance from the development of the creative industry was the appreciation towards the patent and copyright. The creative industry was related to the innovation that was carried out by the company. This had tight relationship to the research and the development that were carried out by the company/the businessman. In a business, then the research cost and the development took the big portion. This big cost consisted of the cost financially but also opportunity cost. The research cost and this big development were the risk so as to have to be minimised. Minimasasi the risk from the research and the development was the protection for copyright and patent rights. The protection for copyright and patent rights will guarantee creative industrial persistence.
The second hindrance was from the economical scale. This was caused by the basic characteristics of the creative industry was give priority to value for the consumer. The creative industry could not use the pattern of the mass production, but mass customization because of the characteristics of his product that was unique. The Solo city and Yogya needed the other factor to support the development of the creative industry, that is synergy antarpela I in the industry. The perpetrators in the industry that was meant here to be the businessman and the government. The businessman more found it easy to carry out synergy because their motivation was the profit. Therefore, while having the profit that was hoped for, synergy must be carried out. Intergovernmental synergy the area more was difficult to be done because of being related to the interests of regional politics and the sectoral ego. This became the challenge in the development of the creative industry in Solo-Yogya.
Anton A Setyawan Dosen Fakultas Ekonomi Universitas Muhammadiyah Surakarta
Moreover, this sector absorbed manpower of 5.4 million people. There were 14 creative industrial subsectors that became the creative economic prop in Indonesia, that is advertising, the publication and the printing house, television and radio, the film, the video and photography, music, performance art, architecture, the design, fesyen, diligence, the art object market, the interactive game, the computer service, and software, as well as research and development. Was based on 14 subsectors, then the development blueprint of the creative industry was compiled by the government.
Several areas in Indonesia had the potential for the creative industry. Central Java and in Yogyakarta was two provinces that were potential as creative industrial centres. The Central Javan province was represented by the Solo City, whereas for the DIY Province almost all the regencies/the city could become the centre of the creative industry.
Based on the data from the Perindustrian Service, Perdagangan and the Co-operative of Kota Surakarta, one of the biggest contributors from the export figure of the Surakarta City was furniture and furnitur, including inside the handicraft. Moreover, the growth of the subsector, the publication and the printing house of the advertising industry, as well as performance art of the lustre in this city. The Yogyakarta city had the potential that was bigger in relation to the creative industry. Almost all the supporting subsectors of the creative industry developed fast in this city. For example, for the musical industry, the Yogyakarta City was with Bandung and Jakarta was the centre of the musical industry indie the label
Main Support
The main supporting factor from the creative industry was quality human resources. Human resources that were needed in the creative industry were human resources multiskill or had the expertise more than one. Greenberg and the Baron (2000) said, competence multiskill that must be had by human resources (human resources) in the organisation of the contemporary business was the understanding about the business, the capacity developed the network (networking), the technological command, the team's co-operation, the communication capacity and mengonstruksi the idea. Moreover, was increased by having the spirit of entrepreneurship (entrepreneurship).
The problem developed the human resources capacity like that was not easy. The experience showed, human resources in the creative industry emerged not as results of the educational agency, but the combination between intelligence, the background of education, and the experience. In the concept of the business, this was mentioned with tacit knowledge, that is something that was valuable that was received by someone from the experience, intuition or studied (Tapscott, 1998). Yogyakarta had many human resources with tacit knowledge high. We could see the character of the creative business that developed in this city. The business and software of the computer service in the Yogyakarta City developed fast.
At the end of the 1990 's, negatively this city had become the "capital carding Indonesia" because of the brightness of the crime of the online expenses that was carried out by the young Yogyakarta child. At this time, their creativity already tersalur more positive by becoming the consultant or entering the research industry and the development. The Solo city had the supporting factor that was different in relation to the development of the creative industry. The Solo city had the factor of entrepreneurship of the supporter of the characteristics of his resident. This city more bertipikal the business city with the main product furniture-furnitur and diligence. The development of batik with the concept of the Batik Laweyan Village was the supporting factor that has appeared real in the development of the creative industry in the Solo City. The other supporting factor from the creative industry in the Solo City was the regional government's support. The government of the Solo City every year always held event was of national standard and international with the main aim of promoting this city as well as his product. Event national and international this could become the promotion media for the creative industry of the Solo City.
The hindrance and synergy
The development of the creative industry in Solo-Yogya not without the hindrance. The biggest hindrance from the development of the creative industry was the appreciation towards the patent and copyright. The creative industry was related to the innovation that was carried out by the company. This had tight relationship to the research and the development that were carried out by the company/the businessman. In a business, then the research cost and the development took the big portion. This big cost consisted of the cost financially but also opportunity cost. The research cost and this big development were the risk so as to have to be minimised. Minimasasi the risk from the research and the development was the protection for copyright and patent rights. The protection for copyright and patent rights will guarantee creative industrial persistence.
The second hindrance was from the economical scale. This was caused by the basic characteristics of the creative industry was give priority to value for the consumer. The creative industry could not use the pattern of the mass production, but mass customization because of the characteristics of his product that was unique. The Solo city and Yogya needed the other factor to support the development of the creative industry, that is synergy antarpela I in the industry. The perpetrators in the industry that was meant here to be the businessman and the government. The businessman more found it easy to carry out synergy because their motivation was the profit. Therefore, while having the profit that was hoped for, synergy must be carried out. Intergovernmental synergy the area more was difficult to be done because of being related to the interests of regional politics and the sectoral ego. This became the challenge in the development of the creative industry in Solo-Yogya.
Anton A Setyawan Dosen Fakultas Ekonomi Universitas Muhammadiyah Surakarta
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