"Belgian" Chocolate Comes to Yogyakarta, Indonesia
5/12/10
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When Belgian Thierry Detournay came to Yogyakarta to work as a lecturer for a local university nine years ago, he missed having good chocolate.
So armed with the knowledge gained from a chocolate cooking class back home in Belgium, the self-professed chocolate connoisseur created his own recipe for chocolate using a mix of European and Javanese tastes.
His home-based business started to take off and soon Detournay and two other Indonesian friends founded Monggo Chocolate in 2005.
Assisted by his wife who is Indonesian, the company produces chocolates year-round, under the flag of the Anugerah Mulia Company.
[Thierry Detournay, Monggo Chocolate Co-founder]:
"In the beginning it was a bit difficult, because, yes I mean the people here they don't understand too much probably about good quality chocolate. The price was very important and still the price is important. So because we made a product like a souvenir of Jogya, we became famous with the people not from Jogya but outside of Jogya."
Indonesians traditionally eat ginger and tamarind candy, which costs as little as 20 cents a bar.
The chocolate bars and truffles at Monggo's cost from $1 to $7.
Detournay has introduced ginger and cashew chocolate bars to cater to Indonesian taste buds and is now in the process of launching a chili-flavored chocolate bar.
The name "Mongo" was derived from the Javanese world for "please."
With a staff of 25 people and an output production of 1,000 packs per month of different varieties and sizes, Monggo is evidently pleasing the local Indonesian market.
[Jeanette, Australian Customer]:
"I also thought the packaging is really fantastic, the whole concept that of being made in Indonesia and the quality product."
[Sulistiani Yudhawati, Chocolate Enthusiast]:
"This chocolate taste is just right. Although the price is slightly expensive but the taste surpasses any other chocolates."
Domestic and international tourists in Yogyakarta are Detournay's main customer base.
So armed with the knowledge gained from a chocolate cooking class back home in Belgium, the self-professed chocolate connoisseur created his own recipe for chocolate using a mix of European and Javanese tastes.
His home-based business started to take off and soon Detournay and two other Indonesian friends founded Monggo Chocolate in 2005.
Assisted by his wife who is Indonesian, the company produces chocolates year-round, under the flag of the Anugerah Mulia Company.
[Thierry Detournay, Monggo Chocolate Co-founder]:
"In the beginning it was a bit difficult, because, yes I mean the people here they don't understand too much probably about good quality chocolate. The price was very important and still the price is important. So because we made a product like a souvenir of Jogya, we became famous with the people not from Jogya but outside of Jogya."
Indonesians traditionally eat ginger and tamarind candy, which costs as little as 20 cents a bar.
The chocolate bars and truffles at Monggo's cost from $1 to $7.
Detournay has introduced ginger and cashew chocolate bars to cater to Indonesian taste buds and is now in the process of launching a chili-flavored chocolate bar.
The name "Mongo" was derived from the Javanese world for "please."
With a staff of 25 people and an output production of 1,000 packs per month of different varieties and sizes, Monggo is evidently pleasing the local Indonesian market.
[Jeanette, Australian Customer]:
"I also thought the packaging is really fantastic, the whole concept that of being made in Indonesia and the quality product."
[Sulistiani Yudhawati, Chocolate Enthusiast]:
"This chocolate taste is just right. Although the price is slightly expensive but the taste surpasses any other chocolates."
Domestic and international tourists in Yogyakarta are Detournay's main customer base.
Source: ntdtv.com
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Judul: "Belgian" Chocolate Comes to Yogyakarta, Indonesia
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